LAUNCHING A COLLEGE SAVINGS PLAN WITH THE POWER OF CHOICE

Manulife Website

Manulife had a unique entry in the college 529 savings plan market. A multi-managed fund offering with over 30 leading investment managers to choose from. It offers savers a choice in how their savings plan is invested, enabling them to align it with individual needs and investment horizon. 

Manulife looked to GrayMatter to develop an equally unique launch program to introduce the program to both consumers and financial intermediaries.

Project Details

  • Client:¬†Manulife College Savings
  • Tasks: Website, Brochure, Prospectus Design, CD-Rom/Launch Kit