Keeping a community informed and connected is an extraordinarily important role for a media services organization. Harbor Media is no exception. Servicing the Hingham community and surrounding areas, Harbor Media (formally Hingham Community Access and Media) knew it was time to reassess their existing branding and messaging.
Harbor Media’s efforts range from providing coverage of town meetings, sporting events and local parades to offering media/production training and dynamic programming content for the residents of the South Shore. The new website we developed was designed to reflect their professionalism and breadth of skills and services to help drive increased demand for coverage and grow enrollment in
classes/programs. The new brand, and website, needed to maintain a connection to the Hingham roots without hindering their ability to reach other South Shore communities. That’s where we came in.
Harbor Media approached us to assist in their rebranding efforts — for everything from their high level messaging to their logo, marketing materials and of course redesigning and building a website that would meet their needs and grow as the organization did. The result was a brand that still paid homage to the Hingham home base and boasted the town colors of red and white, but was inviting and recognizable to other communities.