If you’re over the age of 40, chances are you can appreciate the breakthrough technology developed by Adlens. Their exclusive variable focus eyewear enables people to trade in their bifocals and progressive lenses for glasses that are easily adjusted according their individual needs in virtually any situation.
Of course, revolutionary change such as this comes with a cost. The premium price point necessitated a brand that appealed to early adopters — those who value being at the technological forefront and are willing to pay to be there. GrayMatter was tasked with developing a product name, positioning and messaging strategy and brand look and feel to help bring it to the eye care marketplace.