As an agency that focuses on bringing clarity to complex marketing problems, it’s important to have team members who have past experience that aligns with this mission. That’s why our newest team member, Leon Merian, was the perfect addition to GrayMatter Agency.
What We Do:
Creative Development | Idea Generation
Trade Show Marketing
Audience Intelligence, Qualitative & Quantitative
Print & Digital Communications
Products & Corporate Positioning
Video & Motion Graphic Development
Packaging & Graphic Design
Analytics & Measurement
Helping a brand extend their reachBranding, Design, Digital
It’s All About Heart: Sharing A Company’s HeritageBranding, Design, Digital
SEEKING SUCCESS: THE POWER OF A MULTI-CHANNEL APPROACHBranding, Design, Digital, New Product
A RECIPE FOR SUCCESS IN EXPANDING A CUSTOMER BASEBranding, Design, Digital
A REVOLUTION IN VISION, A REVELATION IN STYLEBranding, Design, Digital, New Product
TURNING GIANTS IN THE LAB INTO HEROES ON THE STREETBranding, Design, Digital
DISTILLING THE ART OF INNOVATIONBranding, Design, Digital, New Product
A POTENT BRAND FOR A SMALL BATCH BREWERBranding, Design, Digital, New Product
LAUNCHING A COLLEGE SAVINGS PLAN WITH THE POWER OF CHOICEDesign, Digital, New Product
DELIVERING THE PROMISE OF A COMPELLING BRAND STORYBranding, Design, New Product
CAPTURING THE ESSENCE OF THE THIRD WAVE OF COFFEEBranding, Design, New Product
If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.
Some Fun Facts
From the Blog
Dear Perfect Client —
We think this is love.
When we first saw you, we were really optimistic that this relationship might go somewhere. You were open-minded and understanding. You had this “down for anything” attitude, which we rarely see. And let’s be honest — who wouldn’t want that?
For us, being part of a new product launch is like becoming a parent. We’re right there, helping to bring a brand new product into to the world. There are months and months of preparation and planning — working to find just the right name, envisioning the impact it will make, and determining how best to introduce it to those who will interact with it. In what seems like the blink of an eye, it’s time to send it off into the real world. Like typical helicopter parents, we are always concerned about our new product’s wellbeing, and keep a close eye on it — even after it’s left the nest (we study its social media accounts, track what people are saying about it and give it advice on how to deal with challenges and adversity).
Here at GrayMatter, we have a dedicated small team that handles the core competencies of the agency directly in house. Strategy, planning, creative development (art direction, graphic design, copywriting), web development – the full gamut. However, for areas outside of our direct specialities, we enlist the help of our network of trusted partners. This includes Redhead Media, a local, full-service media planning and buying agency. At GrayMatter, we bring messages to life with compelling creative across a variety of executions — print, digital, environmental. In many instances, we’re able to enlist the help of Redhead Media to help us make sure that creative is reaching the right audiences through the right channels.
As 2017 was drawing to a close, we were busy setting goals and expectations for 2018. Central to that was taking a look back at all we had done and achieved during the previous 12 months. While everyone at GrayMatter had the sense that it had been good and successful year, it’s hard to keep track of all that’s going on while your nose is firmly placed against the grindstone. As we took a tally of all the projects we completed and the myriad efforts that went into them, it was easy to see how 2017 seemed to pass by in such a blur. Here’s hoping that 2018 is every bit as busy and fun.
Since ringing in the New Year, the weather in and around our Hingham, MA office has been challenging our decision to call New England our home. The temperatures have been at record lows (much to the dismay of the sun-loving duo: Account Exe, Alyssa and Senior Graphic Designer, Kayley), and a blizzard ‘bomb cyclone’ has torn through the East Coast today. In the last two days, we have witnessed sections of the docks at the Hingham Shipyard commuter boat slowly sink into the water, pilings get swallowed by the marina’s icy waters, and hunkered down in work-from-home mode to ride out the strong winds and aggressive waves to take on the blizzard.
With Thanksgiving coming so early this year, we’re in our fourth week of Christmas carols at the office. The perfect time to take a break and enjoy a GrayMatter holiday tradition — the annual playing of David Sedaris’ Santaland Diaries.
Holiday cards are a big deal in the advertising world. Each year, agencies try to outdo one another with big, elaborate gestures or funny and creative videos. This year, we decided to keep it simple and focus on the one thing that matters most to us — our clients. We know that the week before the holidays can be a rough one. Maybe it’s quiet around the office and you’re looking for something to occupy your thoughts, or maybe you just need a little distraction from all the hustle and bustle of the season. Either way, our hope is that this card will keep your mind challenged and your mood bright and cheery! Below is a digital copy of our card – we encourage you to print a copy for yourself to keep your mind moving these next few weeks. And if you are able to finish (it’s a hard one!) send a photo of your completed card over to firstname.lastname@example.org – there may be a gift certificate for a local Hingham restaurant up for grabs!