Facing one of those brain-twisting marketing challenges? You’ve come to the right place. We live for this stuff. From distilling endless data points into clear and compelling message points to finding the sweet spot in a highly competitive landscape to navigating difficult legal and regulatory constraints, we do it all. Scroll down and see what we mean. And see how GrayMatter could be the perfect partner to tackle the complexities of your everyday world.



Karl Thompson

Karl Thompson

Creative Director/Principal

Art director. Designer. Problem solver. Sailor. For founding partner Karl Thompson, finding solutions to the really tough challenges has always been the most rewarding. “The harder ones tend to be more memorable, the easy ones kind of blend together.” In his more than 25 years in the business, Karl’s seen more than his share of both.

John Springer

John Springer

Creative Director/Principal

If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.

Like every client, every challenge is unique. So are the solutions we offer. Our capabilities go beyond full-service, they’re about right-service. Delivering an integrated, strategic and innovative approach designed specifically around each client’s individual needs and expectations.

GrayMatter Capabilities

Some Fun Facts

Years in Business
Feet from the Water
Company Sailboats
Combined Years of Experience


From the Blog

Tom Clark

Tom Clark, Director of Business Development

It’s always exciting when a new person joins the GrayMatter team, and this time is no exception. Tom Clark has joined our team as the new Director of Business Development and we couldn’t be more excited to welcome him to the GrayMatter family. We sat down with Tom for a quick Q&A to help us get to know him a little better and help us introduce you to him.

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Friday the 13th

noun | tris.kai.deka.pho.bia |
Extreme superstition regarding the number thirteen.

It’s pretty coincidental that Friday the 13th landed in October this year, with Halloween right around the corner. Those who find the number 13 to be unlucky may be on edge today while others may be relishing in the spookiness of the day and the Halloween season. So where did this all stem from? We had to do some digging, but found that in pop culture, it stems from a 1907 novel and the famous Jason horror movies of the 80s:

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Hingham Shipyard fall decor GrayMatter Agency

Why We Love the Shipyard’s Seasonal Décor

For the last five years, we have been proud to call the Shipyard our home. You’ve seen us mention our location in several blogs and posts, because there are endless reasons to love the area. It’s in great proximity to the city — and the Cape, there are tons of shops around and places to grab lunch when we need to get out, and it’s continually growing. Among our favorite things to watch through our office windows is the changing of seasons.

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A can’t-miss (literally and figuratively) vehicle for delivering a brand message.

I recently attended the Vascular Interventional Advances, otherwise known as VIVA, meeting in — where else but Las Vegas. With an endless abundance of scenes and signage to catch your eye, it’s no small challenge to get attendees of the meeting thinking about your product when they’re heading out to “The Strip.” Kudos to Medtronic, BARD and Phllips (among others) for accomplishing just that.

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3rd Annual GrayMatther Gathering Recap

For the third consecutive year, GrayMatter opened its doors to family, friends, clients and vendors for a night of relaxation, good conversation and great views. It was our way of celebrating the end of summer while also embracing the coming of fall.

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7 Reasons We’re Sad to See Summer Go

Having the office situated so closely to the marina is an invaluable part of working at GrayMatter. The views are stunning, the area is bustling and there is no shortage of that “ocean” air coming off the water. The summer months are some of the most enjoyable around the office – the sun is beaming through our oversize windows and boaters flock to the docks to take their boats out for a ride. As we close in on the last weeks of what will feel like summer, we compiled a list of things that we hate to see go when summer is over.

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Partner Profile: Research – Norm Leferman

It’s important for us at GrayMatter to have longstanding relationships with our partners. One that has truly stood the test of time is with Norm Leferman from Leferman Associates – our research partner. Norm and GrayMatter have enjoyed a ten-year relationship, providing invaluable learning for countless clients across a wide range of categories.

We wanted to sit down with Norm and ask him a few questions about what he does and what specific takeaways he has for working in the research field:

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