We like working with companies at the forefront of their industries. Innovative companies that care about making meaningful change. Not surprisingly, they have complex stories to tell. We collaborate closely with them to craft compelling solutions that grow their business.
Leadership
Karl is a 25-year marketing veteran with executive-level experience working on regional, national and international brands, including Bristol Myers Squibb, Medtronic, Partners HealthCare, McKesson, Olympus and GE Healthcare. He’s earned numerous regional and national awards as a creative director and art director at some of the area’s best agencies. Even with his role as Creative Director, he continues to enjoy doing hands-on work as an art director.
An experienced and accomplished marketing/ communications account manager, Gabrielle brings to GrayMatter capabilities honed through experiences working on behalf of financial (both consumer and institutional), technology, and medical device companies. Applying a client-centric approach to every project, Gabrielle relishes opportunities to build and nurture the kind of successful client/agency partnerships that are essential to producing great work.
We encourage our clients to collaborate with us at every level so that they are active participants in the strategic thinking, ideation and development process. This allows them to be fully involved in a common creative vision before we enter the production phase.
As a close-knit group of high-level strategists, designers, writers, and thinkers, our experience and collaborative spirit allows us to work with our clients uniquely in ways that move marketing and business goals forward. Experience convinces us it’s the marriage of our skills and capabilities and our clients’ skills and capabilities that leads to truly meaningful results.
Strategy
Branding
Creative
Qualitative & Quantitative Research
Product & Corporate Positioning
Advertising
Social Media Development
Website Design
Analytics & Measurement
Video Development
Infographics
Naming
Motion Graphic & Animation
Trade Show Marketing
We’re a friendly bunch. We enjoy each other’s company, for real. In between discussions about creative briefs and copy decks, we shoot the breeze about our families, pop culture, about what we made for dinner. We check in on each other. We congratulate, console, encourage, and razz one another. We give each other slack when it’s needed and “real talk” when it’s called for. We’re consummate professionals who understand that life rarely fits neatly into a 9-5 schedule. It’s not unusual on any given day to find one of our dogs or children taking up some office real estate. We are curious and complex, introverted and extroverted, “A” types and “B” types. GrayMatter is the kind of place where all are welcome and appreciated. It’s a vibe we’re proud of and one we nurture through flexible schedules, a kitchen stocked with snacks, and cold beers in the fridge. As some wise, anonymous person on the internet once said, “Don’t pick a job with great vacation time. Pick one that doesn’t need escaping from”.
