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Facing one of those brain-twisting marketing challenges? You’ve come to the right place. We live for this stuff. From distilling endless data points into clear and compelling message points to finding the sweet spot in a highly competitive landscape to navigating difficult legal and regulatory constraints, we do it all. Scroll down and see what we mean. And see how GrayMatter could be the perfect partner to tackle the complexities of your everyday world.

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Leadership

Karl Thompson

Karl Thompson

Creative Director/Principal

Art director. Designer. Problem solver. Sailor. For founding partner Karl Thompson, finding solutions to the really tough challenges has always been the most rewarding. “The harder ones tend to be more memorable, the easy ones kind of blend together.” In his more than 25 years in the business, Karl’s seen more than his share of both.

John Springer

John Springer

Creative Director/Principal

If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.

Walter Mills

Walter Mills

Chief Strategy Officer

Golf: Competition from within and without. Golfers match their skill set against the challenges and demands of the course in order to achieve the optimum result. It's strategy development at its core. "In the marketing world, many clients make the mistake of following the leader in their category. The real strategic opportunity, like in golf, lies in finding a unique way to compete and succeed. Uncovering those insights is what motivates me."

Alyssa Amand

Alyssa Amand

Account Executive

Alyssa has been knee deep in account services and project management for the last four years. Whether she’s at home managing the various projects at her fixer upper in Green Harbor (aspiring to be like Joanna Gaines), or executing campaign deliverables for various clients, Alyssa keeps a clear head to keep campaign elements on schedule and on target.

Kayley Noonan

Kayley Noonan

Senior Designer/UX

Design comes in many forms. In Kayley's world, it's graphic design by day and a combination of crafting and cake decorating by night. "In the end, design is all about having a vision - whether it be interior design, cake design, or graphic design." Regardless of the format, Kayley keeps the creative juices flowing.

Like every client, every challenge is unique. So are the solutions we offer. Our capabilities go beyond full-service, they’re about right-service. Delivering an integrated, strategic and innovative approach designed specifically around each client’s individual needs and expectations.

GrayMatter Capabilities

Some Fun Facts

Years in Business
Feet from the Water
Company Sailboats
Combined Years of Experience

Testimonials

From the Blog

Marketing for Today’s Attention Span

There was a time when telling someone they have the attention span of a goldfish would be considered an insult, today it’s a compliment. With an attention span of nine seconds, goldfish can maintain focus a full second longer than the average person using the ­internet — whose eight second attention span is down from the twelve seconds it was in 2000.

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What does Pokémon Go mean for the future of advertising?

On Monday, we felt we as though we had entered our very own version of The Walking Dead. Swarms of people were walking around the office building glued to their phones. It captured our attention ­— what were all of these people doing? The answer: hunting Pokémon.

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5 things we love about GrayMatter

5 Things We Love About Working At GM

Throughout the month of February, we like to keep our minds focused on the things we love. Since it is the “month of love,” we figured we’d share 5 things that we love about working at GrayMatter Agency.

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View from office

A Change In Perspective: GrayMatter’s View

An office that overlooks a marina lends itself to two seasons: one where the boats are in the water and one where they are not. Around October every year, the boats slowly make their way back to land to hibernate for the winter months and it’s a sad time for us at GrayMatter. It means the cold months are upon us and, perhaps most importantly, the end of sailing season.

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