It’s always exciting when a new person joins the GrayMatter team, and this time is no exception. Tom Clark has joined our team as the new Director of Business Development and we couldn’t be more excited to welcome him to the GrayMatter family. We sat down with Tom for a quick Q&A to help us get to know him a little better and help us introduce you to him.
If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.
It’s All About Heart: Sharing A Company’s HeritageBranding, Design, Digital
SEEKING SUCCESS: THE POWER OF A MULTI-CHANNEL APPROACHBranding, Design, Digital, New Product
A RECIPE FOR SUCCESS IN EXPANDING A CUSTOMER BASEBranding, Design, Digital
A REVOLUTION IN VISION, A REVELATION IN STYLEBranding, Design, Digital, New Product
TURNING GIANTS IN THE LAB INTO HEROES ON THE STREETBranding, Design, Digital
DISTILLING THE ART OF INNOVATIONBranding, Design, Digital, New Product
A POTENT BRAND FOR A SMALL BATCH BREWERBranding, Design, Digital, New Product
LAUNCHING A COLLEGE SAVINGS PLAN WITH THE POWER OF CHOICEDesign, Digital, New Product
DELIVERING THE PROMISE OF A COMPELLING BRAND STORYBranding, Design, New Product
CAPTURING THE ESSENCE OF THE THIRD WAVE OF COFFEEBranding, Design, New Product
Like every client, every challenge is unique. So are the solutions we offer. Our capabilities go beyond full-service, they’re about right-service. Delivering an integrated, strategic and innovative approach designed specifically around each client’s individual needs and expectations.
Some Fun Facts
From the Blog
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Extreme superstition regarding the number thirteen.
It’s pretty coincidental that Friday the 13th landed in October this year, with Halloween right around the corner. Those who find the number 13 to be unlucky may be on edge today while others may be relishing in the spookiness of the day and the Halloween season. So where did this all stem from? We had to do some digging, but found that in pop culture, it stems from a 1907 novel and the famous Jason horror movies of the 80s:
For the last five years, we have been proud to call the Shipyard our home. You’ve seen us mention our location in several blogs and posts, because there are endless reasons to love the area. It’s in great proximity to the city — and the Cape, there are tons of shops around and places to grab lunch when we need to get out, and it’s continually growing. Among our favorite things to watch through our office windows is the changing of seasons.
I recently attended the Vascular Interventional Advances, otherwise known as VIVA, meeting in — where else but Las Vegas. With an endless abundance of scenes and signage to catch your eye, it’s no small challenge to get attendees of the meeting thinking about your product when they’re heading out to “The Strip.” Kudos to Medtronic, BARD and Phllips (among others) for accomplishing just that.
Having the office situated so closely to the marina is an invaluable part of working at GrayMatter. The views are stunning, the area is bustling and there is no shortage of that “ocean” air coming off the water. The summer months are some of the most enjoyable around the office – the sun is beaming through our oversize windows and boaters flock to the docks to take their boats out for a ride. As we close in on the last weeks of what will feel like summer, we compiled a list of things that we hate to see go when summer is over.