There was a time when telling someone they have the attention span of a goldfish would be considered an insult, today it’s a compliment. With an attention span of nine seconds, goldfish can maintain focus a full second longer than the average person using the internet — whose eight second attention span is down from the twelve seconds it was in 2000.
If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.
Alyssa has been knee deep in account services and project management for the last four years. Whether she’s at home managing the various projects at her fixer upper in Green Harbor (aspiring to be like Joanna Gaines), or executing campaign deliverables for various clients, Alyssa keeps a clear head to keep campaign elements on schedule and on target.
Design comes in many forms. In Kayley's world, it's graphic design by day and a combination of crafting and cake decorating by night. "In the end, design is all about having a vision - whether it be interior design, cake design, or graphic design." Regardless of the format, Kayley keeps the creative juices flowing.
SEEKING SUCCESS: THE POWER OF A MULTI-CHANNEL APPROACHBranding, Design, Digital, New Product
A RECIPE FOR SUCCESS IN EXPANDING A CUSTOMER BASEBranding, Design, Digital
A REVOLUTION IN VISION, A REVELATION IN STYLEBranding, Design, Digital, New Product
TURNING GIANTS IN THE LAB INTO HEROES ON THE STREETBranding, Design, Digital
DISTILLING THE ART OF INNOVATIONBranding, Design, Digital, New Product
A POTENT BRAND FOR A SMALL BATCH BREWERBranding, Design, Digital, New Product
LAUNCHING A COLLEGE SAVINGS PLAN WITH THE POWER OF CHOICEDesign, Digital, New Product
DELIVERING THE PROMISE OF A COMPELLING BRAND STORYBranding, Design, New Product
CAPTURING THE ESSENCE OF THE THIRD WAVE OF COFFEEBranding, Design, New Product
Like every client, every challenge is unique. So are the solutions we offer. Our capabilities go beyond full-service, they’re about right-service. Delivering an integrated, strategic and innovative approach designed specifically around each client’s individual needs and expectations.
Some Fun Facts
From the Blog
On Monday, we felt we as though we had entered our very own version of The Walking Dead. Swarms of people were walking around the office building glued to their phones. It captured our attention — what were all of these people doing? The answer: hunting Pokémon.
An office that overlooks a marina lends itself to two seasons: one where the boats are in the water and one where they are not. Around October every year, the boats slowly make their way back to land to hibernate for the winter months and it’s a sad time for us at GrayMatter. It means the cold months are upon us and, perhaps most importantly, the end of sailing season.
We’ve all heard the idiom “A picture is worth a thousand words.” Virtually every art director I’ve ever worked with found occasion to use it.