If you have read our recent blog posts, you know that we came away from the 6th Social Media Day at UMASS Boston with a plethora of takeaways. As Kayley mentioned in her post, “Community Management: Building Connections”, we had the chance to attend various break out sessions during the second half of the event. I was lucky enough to attend “PowerUp your Brand with LinkedIn” led by Angela Pitter, Principal of LiveWire Collaborative, a digital marketing consultancy in Newton.
If you’re driving the coastal roads of Boston’s South Shore and see a guy on a bike talking to himself, chances are it’s John Springer thinking through a messaging strategy. “From my earliest days working in Philadelphia and New York, I’ve always been able to channel my thinking when I’m out riding.” Two decades later, it’s a strategy that still seems to be working.
Alyssa has been knee deep in account services and project management for the last four years. Whether she’s at home managing the various projects at her fixer upper in Green Harbor (aspiring to be like Joanna Gaines), or executing campaign deliverables for various clients, Alyssa keeps a clear head to keep campaign elements on schedule and on target.
Design comes in many forms. In Kayley's world, it's graphic design by day and a combination of crafting and cake decorating by night. "In the end, design is all about having a vision - whether it be interior design, cake design, or graphic design." Regardless of the format, Kayley keeps the creative juices flowing.
SEEKING SUCCESS: THE POWER OF A MULTI-CHANNEL APPROACHBranding, Design, Digital, New Product
A RECIPE FOR SUCCESS IN EXPANDING A CUSTOMER BASEBranding, Design, Digital
A REVOLUTION IN VISION, A REVELATION IN STYLEBranding, Design, Digital, New Product
TURNING GIANTS IN THE LAB INTO HEROES ON THE STREETBranding, Design, Digital
DISTILLING THE ART OF INNOVATIONBranding, Design, Digital, New Product
A POTENT BRAND FOR A SMALL BATCH BREWERBranding, Design, Digital, New Product
LAUNCHING A COLLEGE SAVINGS PLAN WITH THE POWER OF CHOICEDesign, Digital, New Product
DELIVERING THE PROMISE OF A COMPELLING BRAND STORYBranding, Design, New Product
CAPTURING THE ESSENCE OF THE THIRD WAVE OF COFFEEBranding, Design, New Product
Like every client, every challenge is unique. So are the solutions we offer. Our capabilities go beyond full-service, they’re about right-service. Delivering an integrated, strategic and innovative approach designed specifically around each client’s individual needs and expectations.
Some Fun Facts
From the Blog
Summer is officially upon us, which means there are a lot more distractions — School’s out, the warm weather is drawing us to the beach, and our minds often drift to visions of Summer fun. After a long Winter, and seemingly non-existent Spring, it’s easy to see how you can lose focus, but we have some simple tips to help you stay on track and organized:
At our recent attendance of the 6th Social Media Day at UMass Boston, we had the opportunity to join in on two break out sessions led by industry professionals in the area. One of the events we chose to attend was called: Community Fundamentals: Creating Deep Engagement, run by the very eloquent and enthusiastic Georgina Cannie from the Community Roundtable.
Community management, although not synonymous with social media marketing, can be used in conjunction with social media marketing to strengthen customer relations with a brand.
The event – titled “Getting Serious About Social Media” – was an all-day educational program consisting of six guest lecturers and a variety of seven break out sessions, from which we each got to select two to attend.
We checked in, grabbed our badges and selected a seat – notebooks in hand – ready for all the knowledge and wisdom that was about to be bestowed upon us.
As with every business, when things get busy, our own matters tend to go by the wayside first. In this case, it was our blog. We’ve been a bit like the cobbler with holes in his shoes because he’s been busy fixing other’s.
So here we are, several months after our last post, ready to hop back on the self-care bandwagon with an update for everyone with some info to fill you in on where we’ve been for the past few months.
There was a time when telling someone they have the attention span of a goldfish would be considered an insult, today it’s a compliment. With an attention span of nine seconds, goldfish can maintain focus a full second longer than the average person using the internet — whose eight second attention span is down from the twelve seconds it was in 2000.